What We Do
SMEs
Entering a new market is always a hard mission full of uncertainty and demotivation.
Developing new markets is a long-term process. Our services aim to ease this process by methodologically assisting our clients through it, simply by:
Acquiring Market Understanding
Getting Market Feedback about the Product
Ensuring the product is export-fit
Consulting about Market Entry Strategy and Plan
Offering go-to-market services
Follow-up and Problem Solving
We have offered our services to over 50 companies both Egyptian seeking export
markets globally and German and Italian companies looking to enter the Egyptian
market.
Market Access Services
Tradelink works within a network of international market entry support
consultancies and independent consultants to assist its clients.
Market Scan
A market scan is typically conducted on the ground in the desired export market. It
relies primarily on collecting primary information about the market dynamics and
feedback about the product in question.
The scan classically covers:
- Description of the distribution channel
- Market entry points in the channel and critical considerations
- Market expectations regarding quality, specs, packaging … etc.
- Price points and margins
- The competition and main local or international players
- Direct feedback about the product, which often produces a prescription of what
needs to be adjusted in the product or offering to be market-fit
Business Matchmaking
In some countries we offer a follow-up service, especially where there are language or cultural barriers.
Follow-Up
TradeLink reviews the market scan findings with the company and together we
establish if the company/product is export-fit or not or it needs time to better prepare
itself before attempting to access the market.
If the product is deemed export-ready, we discuss a market entry strategy and go to
phase 2 of the project: Business Matchmaking
At this phase, we identify the market entry channel to be targeted. The consultant puts
together a long-list of potential business partners and approaches them with the client
company’s offering
An agenda of 4-5 business meetings is scheduled for the client company with
interested buyers or business partners